James Villa Holidays are a leading provider of villa holidays, with over 60 destinations across the Mediterranean, Caribbean and America. For the latest TVC campaign, James Villas wanted redress the brand’s perception and broaden its appeal to buyers of packaged holidays.
Rigorous research on market trends and audience insights provided the platform from which we identified a ‘sweet spot’ that underpinned the tone and messaging for the TVC. Culminated with a catchy music track to hook viewers, the three variants of the TVC expressed a more accessible brand whilst demonstrating that a villa holiday is a step up in experience when compared with a traditional package holiday.
The TVC’s launched in the summer of 2019 across 80 stations as well as James Villas social media platforms, and on the launch weekend alone, brand recall increased by 41% YoY.
We were asked to create a brand campaign to showcase Cass in an unexpected way – not just your average business school. And truly bring to life the Cass brand strap-line ‘extraordinary calling’. This film was central to a full online campaign. The results speak for themselves; with 1.4 million views in the first month, as well as great levels of engagement, across all Cass social platforms!
As the third largest producer of baked goods in France, Norac looked to Aspect to create a splash as they entered the British market. The advertisement was received with high acclaim and utilised across a multi-channel marketing campaign. The impact was realised when the objectives of brand name retention was achieved by those who had seen the film.
Marriott asked us to create an inspirational destination film, a cinematic production which represents the seven growing tourism markets in the region by way of exploring the rich travel experiences it has to offer. The film has been central to Marriott’s sales & marketing campaigns in the region and has been used across industry tradeshows and events.
