How do you make a University stand out in a crowded market where everyone essentially says the same thing? City needed to find a way to create distinctive content.
Video Case Study
Your Place In Our City
A new voice.
Our Brand StoryGen workshop helped develop a content strategy that positioned City as the authentic voice of students, putting them at the heart of the brand’s video content.
A new opportunity.
We saw an opportunity to celebrate the students, the location, the opportunity, and the rich history of City in a more authentic way. But authenticity doesn’t mean you can’t be bold!
CASS Business School: Extraordinary Calling
A new kind of content.
Highlights included a brand film that used SFX to put wild animals on the streets of London, a deeply personal film about City’s role in the history of London, as well as a range of content that celebrated the unique stories of City students and Alumni.
It's pushed us beyond our comfort zone. I was blown away!
Justin Scott, Deputy Director of Marketing and Com