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The Residency

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The Mission.

Make it meaningful.

Jägermeister has a long history and a stand-out product that pretty much everyone and anyone has heard of. But how do you make a brand so synonymous with shots shots shots about something more meaningful than a 2am pick me up?
The Idea.

The Residency.

A deep dive into the creative souls that Jägermeister supports and promotes. The Residency is a series specifically made for Instagram Reels, capturing the creative spirit of ‘The Meisters’.

We developed a unique look and feel for each meister, with the sole aim that each film should represent the creative attitude and personality of the person featured in a completely authentic way.

The campaign was shot in 3 cities (Berlin, Barcelona, and London), featured 10 artists, and in total we created 50 films.

The Residency.


In beautiful Barcelona, we spent time shooting content with pro skateboarder Joan Galceran, illustrator Marina Moix, and singer Hugo Myya.

Joan Galceran
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The Residency.


We spent a busy few days in a slightly cold and damp Berlin with music collective Playtronica, nightlife curator Asia James and 3d artist Harriet Davey.

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The Residency.


Back in the UK, we were in London filming with Drum and Bass DJ Mollie Collins, make-up artist Nic Marilyn, fashion duo Vin + Omi, and chef John Javier.

Nic Marilyn
Mollie COllins
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Aspect was a great partner; immediately understood our brief and managed a seamless operation from script to screen. The results are incredible!
Kat Geborys, Global Digital Marketing Manager

Results so far

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