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Explainer Videos

Let’s chat about explainer videos; those friendly tour-guides for your customers. A good explainer can make it super easy to get what a brand, product, or service is all about. But they can also do so much more. Let’s dive into the world of explainer videos with us and see how they're the unsung heroes of modern marketing.

Make explainer videos part
of your strategy

Boil it Down

Explainer videos are a quick and efficient way to convey complex ideas concisely and clearly. But that really doesn’t mean they have to be a snooze-fest. In fact, the bolder the better.

Velcro for the brain

Explainer videos help make your message stick! Done well, and they double messaging retention thanks to the power of visuals.

Google's Favourite

Good news – Google loves explainer videos too! When they see one on your site, they think, "Hey, this page must be awesome!" That can give your site a boost in search results, making it easier for people to find your brand.

How much do
Explainer Videos cost?

Explainer videos are like the secret sauce of effective communication in the business world. They break down complex ideas into digestible, engaging content. But, as for the cost, it's a bit like picking out a coffee machine - do you go for the no-frills model or the deluxe version with all the bells and whistles? Let's brew up some insights!

Let’s get down to business:

A. DIY or Low-End Production
Cost Range:
£5,000 to £10,000.
What You Get: Basic graphics, possibly automated voiceovers, and limited customisation.

B. Mid-Range Production
Cost Range:
£15,000 to £25,000.
What You Get: Professional quality with custom graphics and professional voiceover.

C. High-End Production
Cost Range:
£25,000 to £35,000 or more.
What You Get: Premium quality with highly customised animation, top-tier voice talent,
and possibly interactive elements.

Remember, an explainer video is more than just a cost - it's an investment in making your message clear and engaging. Whether you're explaining a complex product, a service, or a concept, the right explainer video can work wonders in elevating your brand's communication. So, choose a path that aligns with your budget and goals, and watch your ideas come to life! 🎥📊💡

The Process

How do you go about making a great Explainer Video? It’s not just about info-dumping; it’s about flair and style. Let’s talk through the process:
Define Your Message
Craft a Story
Storyboard Your Vision
Casting is Key

Conclusion: The Grand Finale

Effective explainer videos are your brand's secret weapon. They simplify complex ideas, captivate with visuals and storytelling, and supercharge your message. But it’s a mistake to think about just educating audiences: explainer videos are your ticket to standing out in the digital crowd, engaging your audience, and telling your story in a way that sticks.  

Explainer video FAQs

Explainer video length depends on the complexity of the message and your target audience's attention span! Typically, videos range from 60 seconds to 2 minutes for optimal engagement.
The budget varies based on factors like animation style, script complexity, and production quality. It's essential to discuss your goals and expectations to determine a suitable budget.
Hard to answer, as production timeline depends on factors like scriptwriting, animation complexity, and revisions.
To ensure brand consistency, we'll collaborate closely with your team. This includes discussing your brand guidelines, tone of voice, and any specific visual elements you'd like to incorporate into the video.
Fancy seeing some of our Explainer Videos? Watch a few here and get in touch to see how we can help your brand.

I got lucky

Said no gold medallist ever.