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Welcome to our go-to guide on Direct Response Television (DRTV) advertising! Ready to take your business to the next level and really connect with your audience? Then you've landed in the right place. Let’s dive into the world of DRTV and see what it can do for you!

Getting to Know DRTV

The Inside Scoop

So, what's DRTV all about? Unlike brand advertising, DRTV ads want you to take action now - whether by calling a Freephone number, registering your interest, snagging a special deal, or visiting a website. It's all about getting instant results and measuring success. With DRTV, you put your message out there and see real, trackable outcomes.

How DRTV Rolls

Thanks to folks often chilling with their phones or tablets while watching TV, DRTV's become even more powerful. Catch an ad, see a URL, and bam - you're on the website checking out the product in real time. It's all about making it easy for viewers to search and find what they're seeing on TV right now.

Boosting Your Game
with a DRTV Agency

Why a DRTV Agency is Your New Best Friend:

• Quick results? Check.
• Gets people to do something? Yup.
• Saves you money compared to traditional ads? Absolutely.
• Lets you track your ad’s success? You bet.
• Reaches tons of people? Yes, sirree.
• Makes your brand look legit? Of course.

Brand Ads vs. DRTV:
What's the Deal?

The truth is that you really need to both, but where brand advertising is all about driving awareness, establishing credibility and building preference, DRTV ads are the sharpshooters focusing on specific product promotions and getting immediate enquiries through calls and website hits.

Picking a DRTV Agency: Your Ticket to Success

It’s a condition of UK broadcaster licences that all advertising in broadcast media should not mislead, cause harm or offend. Your TV advert will need to be cleared, a process we can guide you through to avoid costly errors or delays - and this process needs to start early as creative is developed.

Whilst DRTV is more direct, you don't have to compromise on creativity. Need a killer DRTV ad? Hooking up with a specialist DRTV agency like Aspect is the way to go. We’ve worked with a wide range of clients from Revolut, SunLife, Black & Decker to Pukka Tea and have the skills to take your idea from a napkin sketch to a full-blown ad that really delivers ROI. We cover everything - strategy, creative, filming, post production, media buying to clearing and TV station delivery.

Budgeting and
Placing Your Ads

Need help thinking about where to place your ads?
As a full service DRTV agency working with Aspect will help you get the right message to the right audience at the right time - not spreading the budget across multiple suppliers - maximising efficiency and ensuring you get as much budget on screen as you can.

Measuring Success and Optimizing Your DRTV Ads

Tracking how your ad’s doing is a breeze with the latest analytics that incorporate phone numbers and website URL's. You can see which TV spots are gold and which are not, letting you tweak and test your CTA's, message variants, time slots and channels to your heart’s content. But never forget the power of a standout creative idea that is easy to recall - there is no significant factor than an unforgettable creative for success.

Your Call to Action

Make sure your website is a cosy landing spot matching the vibe and look of your TV ad. DRTV not only gets you results but helps you build a list of interested future customers. Timing is everything—make those enquiries count by answering calls and responding in a timely manner.

Wrapping It Up

Diving into DRTV advertising can open up a whole new world of opportunities for your business. Partnering with an experienced DRTV agency like Aspect can really set you up for success. This guide’s got you covered, from the basics to the nitty-gritty of fine-tuning your approach. Welcome to the exciting journey of DRTV advertising!

Some examples of our DRTV Advertising


DRTV works well for a variety of products and services, especially those that can be easily explained or demonstrated within the ad. It's great for items that offer a unique value, have a special offer, or require a bit more explanation to fully grasp their benefits.
No, although peak time advertising is more expensive there are some very tailored media buying packages. The ideal length varies (and it depends on where you’re using it!) but is typically between 20 to 60 seconds. The videos are versatile and can also be used on your website, social media and email campaigns to provide an engaging overview of your brand.
Not necessarily! DRTV campaigns can be tailored to various budgets. The key is to invest in quality production and smart media buying to make sure your ad reaches your target audience effectively.
One of the perks of DRTV advertising is the potential for quick results. Since the ads prompt immediate action, you can start seeing responses as soon as the ad airs.
Super important! A compelling and memorable ad can significantly boost the effectiveness of your campaign. The creative needs to grab attention, clearly explain the offer, and motivate viewers to take action.
If you're looking for a direct and measurable way to increase sales or leads, and you have a product or service that can benefit from a detailed explanation or demonstration, DRTV could be a great fit for your marketing strategy.

I got lucky

Said no gold medallist ever.