EU Automation.

Factory Hero

+30k

VIDEO VIEWS
(FIRST 6 WEEKS, UK)

+1.3m

ADDITIONAL UNIQUE
WEBSITE VISITS
(FIRST 6 WEEKS, UK)

The Mission.

Transform perceptions

EU Automation are a global supplier of automation parts, helping manufacturers avoid unnecessary downtime and lost revenue. They needed a video campaign that would reposition them as the go to brand in a the trillion-dollar industry

Factory Hero Film

The Strategy

Not your average B2B campaign

This was the brand's first sizeable multi-channel campaign, with some ambitious targets. To truly success we knew we had to devise a campaign that would stand-out against in the sea of straight laced corporate content in their sector

Acquisition 15s

Consideration 15s

Unskippable 15s

Awareness 15s

Unskippable 6 second edit for YouTube

The Idea

An unlikely hero

We really wanted to push a comedic idea that the brand could get behind and use in lots of ways. So we created Jeff, the unlikely factory hero, who inadvertently saves the day by ordering a partfrom EU Automation.

The Campaign

Tailor made from the get go

Once we had the idea, we developed separate creative approaches for each channel, platform and audience. All of this informed what we shot and the format we shot it in. This approach allowed the brand to extend the campaign far beyond expectations.

Unskippable 6 second edit for YouTube

The Results.

ADDITIONAL UNIQUE WEBSITE VISITS (FIRST 6 WEEKS, UK)

+30

VIDEO VIEWS (FIRST 6 WEEKS, UK)

1.3

“Insightful deep dive with lots of new perspectives to consider. A great way to reframe our perspective on the business. 10/10 Would recommend the Brand StoryGen workshop to others.”

Andy Finnerty

Brand Communications, EU Automation