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Accor.

The Story of Tomorrow.

The Mission.

Telling a new story.

How do you transform the culture of a traditional hotel brand into one that embraces an ambitious and innovative thinking?
Brand Film
The Campaign.

Express it.

We created a series of films that brought the spirit of the new brand identity to life.

An eye catching brand film cleverly integrated the new logo into a stunning new visual language, while a beautiful series of staff portraits showed how important people were in the transformation. Supporting video content helped express the new brand across different platforms and channels.

Logo Film
Brand book
We knew Aspect had something special. The results have been game changing for us.
Antoine Dubois, SVP Global Marketing Strategy
Accor
Live from the heart
The results.

The award winning Story of Tomorrow film, helped deliver transformational results:

Mentions
+19k
Impressions
+1.9m
Cannes Dolphin gold winner
2019
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