Brands love to jump on the International Women’s Day bandwagon but artisan brewery Wiper & True wanted to communicate an authentic message that celebrated their talented female brewers and the craft behind their product. They set to work making a beer that was inspired by historical brewing traditions and created from start to finish by their 50% female workforce. Unlike a lot of International Women’s Day activity that may have come across as a little patronising, they wanted the beer to be a celebration of the representation of women in beer, not ‘wow, look – women making beer’ or ‘check it out – a beer for women’. Emphasising that the XX beer was made by women but will be enjoyed by everyone.
Directed, produced, edited and animated by Aspect’s own talented ladies, we wanted to produce a genuine story of female empowerment in the brewing industry. We chose to shoot handheld for an authentic and intimate feel, capturing the atmosphere of the busy brewery and the impressive hard work of the brewers.
The video reached new levels of engagement for the brand with their Facebook video reaching over 15,000 views. Many shared the video and positive comments circulated Twitter, Facebook, Instagram and the press. In their words: “Thanks for making us social media sensations”.
Pet Drugs Online didn’t want one campaign, they asked Aspect to help with a complete change in direction! There was a general opportunity to be more engaging with their customers, shifting focus from a veterinary viewpoint to a pet-owner viewpoint.
Gro, one of the most well-loved baby brands, came to Aspect to create a brand film which would communicate their tone and positioning. As customer satisfaction for the brand is so high, the company wanted to communicate this while launching a magazine to support new parents. Their two primary objectives were to communicate quality and trust.
