Taking a new approach for Samsung Mobile we met with consumers worldwide to get their product perspectives. Retaining control of production quality, while still allowing the authentic voice of consumers to be heard. Using a Vox Pop filming style to discover why people have made the ‘SmartMove’. In total we made 8 videos, across 3 continents, in 7 countries, with 7 presenters, and 70 contributors in just 6 weeks. Celebrating local cultural differences while highlighting contributor’s passion for their Samsung devices.