‘Recruitment Drive’
Successful recruitment is the life-blood of any company and video is now a vital component of the wider content strategy that supports this process.
Stra
Strategy
Babylon is a subscription health service that lets you book virtual GP consultations with professional physicians, monitor symptoms and receive prescriptions. Babylon asked Aspect to create an engaging company overview video to humanise the brand and highlight how simple and easy to use the process of switching to Babylon NHS GP really is.
Crea
Creation
The connections we have with our GPs is incredibly personal. We share with them our information, inviting them into our homes and into ours and our families’ lives. We created a film for Babylon that expresses the same sentiment by inviting our audience into the real lives of a few select users of the app.
The film mixes lifestyle, commercial feel with documentary. The tech features look like natural shots that come from the stories and the lives of our characters. It’s the people that illustrate the key features of Babylon app.
Acti
Activation
The video is used as part of a wider digital campaign and is displayed on the Babylon website as a first point of reference to drive enquiries.
If you would like to know more about company overview video production as well as other branded content give us a call.
Rela
Related Work
‘Recruitment Film’
Successful recruitment is the life-blood of any company and video is now a vital component of the wider content strategy that supports this process
Driving recruitment through emotive storytelling
The NSPCC asked Aspect to make a volunteer recruitment promotional video kit to support volunteer recruitment and help raise awareness of the NSPCC volunteering opportunities. We understood that the main motivator for volunteers was the cause i.e. protecting children and young people.