'Little Gordon'

Totaljobs Group Ltd asked Aspect to run a campaign for one of their properties Caterer.com. The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey.

The campaign had to hit the right marks with these videos. They had to look really good, be concise, have a tinge of controversy but most of all they had to be funny. The campaign had its own domain (littlegordon.com) and was enormously successful in being shared.

• 85,336 unique visitors to LittleGordon.com, 9.4% increase in visits from searches 
• Additional data capture of 4,600 people in 4 months
• Massive PR coverage: The Guardian, The Sun, The Telegraph, The Daily Mail, The Daily Star,   The Metro, The London Paper, SeriousEats, ViralBlog and FHM 
• Radio coverage  The Chris Moyles Show on Radio One and The Michael Ball Show on Radio 2 
• International coverage: The Tonight Show with Jay Leno and The New York Post 
• 5.5 million video views