As the third largest producer of baked goods in France, Norac looked to Aspect to create a splash as they entered the British market. The obstacle that consumers faced is that they didn’t know how to say the French brand name and would often avoid saying it altogether.
We set to create standout with this video by playing off of people’s inability to pronounce foreign words. Integral to the success of the piece was the performance of the child actor who effortlessly made this piece believable and shareable.
The advertisement was received with high acclaim and utilised across a multi-channel marketing campaign. The impact was realised when the objectives of brand name retention was achieved by those who had seen the film.
Etihad Airways wanted to create a new inflight film to celebrate Etihad’s fashion partnerships and connectivity across fashion capitals worldwide. Runway to Runway was developed to draw parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight for Etihad guests.
Justin Rose is one of the biggest names in the world of Golf and a tour player who’s been associated with TaylorMade since 1999. His approach to the game mirror’s TaylorMade’s values of always striving to be the best and has a compelling back history to his career in which TaylorMade has played a unique role in.
TaylorMade asked us to produce a film which captured the excitement and desire every golfer experiences to get out on the course when the season begins and legitimately positions the brand as the most connected. The film is the most shared post on TaylorMade’s Facebook page reaching more than 380,000 in less than 24 hours after going live.
