Justin Rose is one of the biggest names in the world of Golf and a tour player who’s been associated with TaylorMade since 1999. His approach to the game mirror’s TaylorMade’s values of always striving to be the best and has a compelling back history to his career in which TaylorMade has played a unique role in.
In many ways, Justin’s story reads like a movie screenplay. Having burst onto the scene at The Open in 1998, the world was his oyster. But his journey to becoming a Major winner and Olympic Champion was riddled with low points, both personal and professional. In this film, Justin talks candidly about he’s pushed himself to reach the heights today of being one of the finest golfers of his generation.
Almost 20 years after Justin shook-up the golf world as rookie, this film went live on the eve of the 2017 Open Championship. Almost 30,000 views on TaylorMade’s Facebook on the eve before the Championship started.
This piece of content is designed to promote TaylorMade’s custom fitting experience in the lead-up to Christmas. With a humorous and light-hearted tone, it connects the experience of professional players with everyday amateurs using a custom fitted club for the first time. The content performed extremely well on social, reaching nearly 2 million viewers on Facebook with positive brand sentiment registered and remains one of TaylorMade’s best performing videos globally.
Admiral are the main sponsor of the Welsh Rugby Union, and in the build up to the 2015 Rugby World Cup they asked Aspect to create a piece of branded content to show their support ahead of the crunch England game.
