Using humourous video content to deliver sales uplift in a key service
This piece of content is designed to promote TaylorMade’s custom fitting experience in the lead-up to Christmas. With a humorous and light-hearted tone, it connects the experience of professional players with everyday amateurs using a custom fitted club for the first time. The content performed extremely well on social, reaching nearly 2 million viewers on Facebook with positive brand sentiment registered and remains one of TaylorMade’s best performing videos globally.