Stra
Strategy
We’ve all seen them, the supplier or client Christmas e-card with a well-mannered seasonal greeting. For Christmas 2011 Aspect took this format one step further with a fresh approach to the seasonal self promotion.
Crea
Creation
Parodying the popular TV series 24 and using existing material, Aspect combined this with a studio shoot to create a Christmas promotion with a viral twist.
Acti
Activation
The film enjoyed over a million views in less than a week and brought much Christmas cheer to the Youtube masses as well as Top 5 ranking in the Guardian viral video chart