Lee Stafford Hairdressing

The benefits of commissioning video as a training tool are clear. We can ensure the learning experience is engaging, interactive and entertaining, whilst supporting your overall training aspirations. Whether your video is being used for on-boarding purposes or staff development, planning is crucial. We will work to understand the audience, the objectives, your brand and the creative parameters for the project, making sure we get the most out of the development process.

Our in-house team work with you to develop not just a great creative solution, but the right creative solution. We make video across the full spectrum of content types and we take a genre agnostic approach to production. So whether it’s content that needs animation, visual effects, aerial photography, live action or motion graphics to tell your story, we have the capability to fulfill those creative ambitions.

With training videos we would work to carefully to map the learning outcomes in line with your training objectives and to tailor the content for the needs of the audience, looking at other outputs at the same time. That’s because we spend as much time thinking about what to do once the film is completed as we do about how to make it. We consider how we can create multiple assets from the production process as well as what channels we can utilise to maximise reach and performance. From optimising uploading and placement, to how best to promote the content, we carefully plan how to engage audiences in the most impactful way whilst providing rigorous measurement and reporting.