We were tasked with changing GEE’s brand perceptions by bringing to life their vision of travelling by air in the world of 2022, specifically from an entertainment and media perspective. We spent time researching the emerging technology available and where it was predicted to be headed in the near future and beyond.
Our film represented three different types of traveller – business, leisure and the more and more prevalent ‘bleisure’ (a bit of both). We brought the future-facing tech to life through visual effects and graphics, allowing us to represent their personal journeys metaphorically and working against the tired, old, literal videos that are so often produced.
GEE have played the video at conferences, meetings and events and are delighted with the results. We’ve managed to help them to completely reframe the way investors and partners look at GEE – from a company who exclusively deal with in-flight entertainment to one that encompasses the entire journey and will seamlessly integrate into travellers’ entire lifestyle in the future.