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Fune

Funeral Plan

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Stra

Strategy

SunLife asked Aspect to review their current animated product explainer videos and deliver creative development recommendations for the next generation of explainer animations.

We needed to effectively strike the balance of educating and entertaining audiences, to ultimately enhance conversion on the SunLife product web pages.

Crea

Creation

Nostalgia was re-occurring theme which engaged the Sunlife audience and we drew upon stylistic elements which make up a 1950s animation style – bold colour in the backgrounds, textured look, characters and everyday scenarios the audience can identify with.

Acti

Activation

The series of animations for Sunlife are being used as a key tool for conversion across their owned social media platforms and on the product webpage also.

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Late

Latest & Greatest

_0024_Sunlife Door to door

SunLife

Using a well known celebrity to drive direct response

SunL

SunLife

Using a well known celebrity to drive direct response

With SunLife entering the equity release market and launching their ‘Over 55 Equity Release Service’, the brand enlisted one of the most trusted British celebrities to demystify the financial product and show how straightforward it can be to unlock cash in property.

SunLife

Private: ‘Visit Britain’

SunL

SunLife

Private: ‘Visit Britain’

…

09-Portfolio-TVC-SunLife_Door_to_Door-1080

SunLife

Driving direct response with a well known celebrity

SunL

SunLife

Driving direct response with a well known celebrity

With SunLife entering the equity release market and launching their ‘Over 55 Equity Release Service’, it is SunLife’s biggest product launch in over a decade.

Looking for a new approach to video production? Get in touch today.

Email: tellmemore@aspectfilmandvideo.co.uk
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