SunLife asked Aspect to review their current animated product explainer videos and deliver creative development recommendations for the next generation of explainer animations.
We needed to effectively strike the balance of educating and entertaining audiences, to ultimately enhance conversion on the SunLife product web pages.
Nostalgia was re-occurring theme which engaged the Sunlife audience and we drew upon stylistic elements which make up a 1950s animation style – bold colour in the backgrounds, textured look, characters and everyday scenarios the audience can identify with.
The series of animations for Sunlife are being used as a key tool for conversion across their owned social media platforms and on the product webpage also.
With SunLife entering the equity release market and launching their ‘Over 55 Equity Release Service’, the brand enlisted one of the most trusted British celebrities to demystify the financial product and show how straightforward it can be to unlock cash in property.
With SunLife entering the equity release market and launching their ‘Over 55 Equity Release Service’, it is SunLife’s biggest product launch in over a decade.
