We were asked to create a brand campaign to showcase Cass in an unexpected way – not just your average business school. And truly bring to life the Cass brand strap-line ‘extraordinary calling’.
Extraordinary Calling is a bold brand film designed to intrigue, inspire and engage prospective students, current students and alumni of Cass Business School. The creative approach is surreal and surprising, revealing visual representations of ‘extraordinary calling’ through visual effects, real life scenarios and hyper-real sound design. Using two strong metaphors help to reinforce the brand message of Extraordinary Calling; the animal kingdom as a metaphor for the strengths of the university and the people involved, as well as showing Cass students acknowledging what is happening to imply that they are being called to Cass.
This film was central to a full online campaign. The results speak for themselves; with 1.4 million views in the first month, as well as great levels of engagement, across all Cass social platforms!
With SunLife entering the equity release market and launching their ‘Over 55 Equity Release Service’, the brand enlisted one of the most trusted British celebrities to demystify the financial product and show how straightforward it can be to unlock cash in property.
Marriott asked us to create an inspirational destination film, a cinematic production which represents the seven growing tourism markets in the region by way of exploring the rich travel experiences it has to offer. The film has been central to Marriott’s sales & marketing campaigns in the region and has been used across industry tradeshows and events.
We were asked to create a series to introduce the wide range of unique brands within Accor. Each film needed to bring to life the individual brand positioning statements as well as communicate key data and insights relating to that brand in an interesting and engaging way.
