Stra
Strategy
Risual is a UK based, globally recognized IT services organisation. Even those in the industry recognize that IT can be perceived as a little bland and dry. Risual asked Aspect to create a corporate film to be showcased at a recent Microsoft conference.
Crea
Creation
Drawing on the quirky character of the company, we subverted IT industry stereotypes and created a film which stands out against competitor video content.
Acti
Activation
The video has experienced unprecedented exposure, 60,000+ views on YouTube in 3 days, 12 fold increase in web traffic, and PR interest with the Huffington Post writing; “This IT company may have just made the best advert ever”.