Strategy
Enersys is the global leader in stored energy solutions for industrial applications. With ambitious sales targets for FY 15/16 and beyond, Enersys asked Aspect to create an inspiring and motivational video to kick-start the annual sales conference. The film needed to give the delegates an appetite for the company’s ambitious sales targets.
Creation
Parody is always a great tool in the creative armoury and with the rise in popularity of the super hero movie format; we took the opportunity to run with a movie trailer setting Enersys employees as the action heroes. Employees were filmed with little or no prior knowledge as to the end result and with a sophisticated mix of cinematography, illustration and special FX the film delivers on its promise of a Hollywood style action movie trailer.
Activation
The film was showcased as an opener to the annual sales conference and received an unprompted standing ovation. The schedule dictated only a single showing during the opening ceremony, but through demand the film was showcased a further two times, a testament to it’s creativity and ability to inspire and engage the audience.