Strategy
Starwood Hotels and Resorts Worldwide is one of the world’s largest hotel companies and runs a membership program, Starwood Preferred Guests (SPG) with over 21 million members. SPG offers its members the opportunity to take advantage of the richest elite benefits at any of their more than 1,200 hotels and resorts. Starwood asked Aspect to create a series of films showcasing the local insider’s viewpoint of some of their top destinations.
Creation
Venice has always captivated travellers, artists and tourists alike. But to really maximise the opportunities on offer you need a local insider’s view. We developed a creative approach involving uncovering the lesser-known secrets of the destination by leveraging the experience of a contributor steeped in rich Venician heritage. Watch the film and witness Marco as he takes you on a tour of his perfect day.
Activation
The series of destination films were broadcast throughout the Starwood properties on the SPG TV channel. The films allow the viewer to get a fuller, more immersive perspective of the destination just outside their hotel.