I don’t have time for CINEGY. Can’t you just get on with the ideas?
Although creative solutions are often really appealing, without strategic insight, they’re unlikely to work and we don’t want to waste our time or your money. CINEGY means your brand will know what to create, when to produce it, how to get it seen and importantly, how to measure its success. You simply can’t skip this step.
It’s hard to co-ordinate the senior people you’re requesting. Do I really need to?
We understand this challenge, but having your key stakeholders with you means they’re bought in from the start and will support future activity. Our workshop is insightful, informative and fun and will showcase your ability to do things differently and
make a mark for your brand.
This is new territory for us. How do I justify this cost to stakeholders?
CINEGY is the key to unlocking the potential of video for your brand. Which is why we feel the investment is very modest. Having a dedicated video strategy can have such a huge impact on your brand equity and ultimately your sales, that we think it shouldn’t be a hard cost to justify.
I already have a content strategy. Why do I need this?
In our experience, we haven’t found a content or brand strategy that delivers stand-out video. We take your existing brand architecture and translate this into a video context. Where ad agencies would typically be focused on singular campaigns and hero content, the output of this is that you have a set of specific guard-rails for film including the role of film, brand tone, content traits, behaviours, do’s and don’ts and priority video content opportunities to achieve standout and influence audiences behaviour.