Brand Storygen.
An interactive workshop that delivers a complete video strategy and content plan that is ready to roll.
Define your character.
Use classic story telling frameworks to figure out your brand's character and role on film. Come away with a unique customer centric brand narrative for your content.
Understand your audience.
In-depth research, storytelling exercises, and behavioural insights will uncover what audiences really think, feel and do. So that you create content that connects at every stage of the customer journey.
Get a long-term strategy.
No more scatter gun! We’ll help you identify gaps & opportunities where you can achieve real competitive distinction. And based on your new brand narrative, create an actionable long-term content plan.
Is Brand Storygen for me?
We’re inconsistent with our video.
We have channels to fill but a lack of content.
We need better results from our video.
Aspect has changed how we think about and approach video, and we are now looking at our most successful application round in our school’s history.
Justin Scott, Deputy Director of Marketing and Comms
City University
The process.
01.
Clarity.
Take a deep dive into audience, brand context and competitive landscape.
02.
Immersion.
Interactive exercises based around storytelling principles that help you emotionally connect with your audience.
03.
Analysis.
Further research to add rigour and context to our new audience insights.
04.
Strategy.
You’ll get a roadmap for video content that will engage audiences, achieve brand goals and outperform the competition.
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Brands who love storygen.
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Get started.
Let’s get to work.
