It’s called a media plan, but it’s so often a media after-thought. Don’t figure out your activation strategy after the creative is locked down. Develop creative and media buying in tandem to unlock a tonne of efficiencies and opportunities for your video content.
No more last minute Frankenstein cuts-downs or rehashed content for different formats! We’ll give you audience focussed media recommendations ahead of production. This means we can plan to capture a bank of unique campaign assets that are made to measure each of your platforms, channels and audience segments.
We were really thrilled with the results of the campaign activation of our sustainable living products.
Develop a full picture of who you are, who you serve, what you need and why.
Evaluate your brand, competitors, sector develop customer insights.
Tailor the most effective media combinations for your brand.
Develop content and ad formats with audience, media, platform in mind.
Securing the media. Getting the best deals on media slots.
Monitor & Support.
Monitoring and performance reports to ensure delivery against KPI’s. Real time updates to adapt to performance.