The workshop will generate a plethora (you heard us!) of ideas which can be cascaded and tailored for each audience and channel on the customer journey.
Integrated campaigns need a huge variety of assets for each platform. Plan for a multitude of content that will hit all your messages, targeting and formats across the customer journey.
Is Campaign Pro for me?
We don’t get enough ROI from campaigns.
Our last campaign didn’t get enough engagement.
We have a new campaign we have to get right.
We don’t have enough unique assets to use.
It has to be stand out and memorable!
We ended up with so much rich content that both drove the messages we needed, but amplified and gave the campaign real longevity.
Understand audience, brand context and campaign goals.
Innovative exercises based around fame, feeling and fluency to determine the foundations of the creative brief.
Develop an internal proposition and land a big idea that differentiates!
Build a campaign plan with specific creative executions to engage audiences on different platforms and channels at different times.
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