When considering your audience, it’s easy to make broad assumptions and be influenced by unconscious bias. You need a vivid and compelling shared point of reference for all stakeholders and decision makers.
Our ‘video portraits’ bring the customer into the room. See and hear from them directly. For a richer, deeper understanding of the people you’re targeting.
Is Audience Spotlight for me?
We don’t get the engagement we want.
We know who our audience is. But not what motivates them.
We’re not saying anything distinctive.
We don’t have a shared vision of our audience.
We have more than one audience to engage.
Aspect’s unique approach really helped bring our audience to life and into the room for all our stakeholders.
Define segments and develop creative qualification ‘screen’ and questionnaires.
Recruit and validate candidates for ‘live interviews’. Identify challenges and barriers at each stage of customer journey.
Identify current trends(political, social, economic, and cultural) as topical stimulus the final videos.
Deliver video portraits for each segment, plus a ‘short teaser’ overview of all segments, and a final report mapping customer mindsets across the customer journey.
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