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TV Commercials
Production Process


Navigating Production

Before you press GO on your next big TV ad campaign, let's chat about production and some key considerations. It's not just about having a catchy slogan or a cool concept; it's the meticulous planning, precise execution, and attention to detail in production that can elevate your ad from just another commercial break filler to a memorable, impactful piece of content.

From budgeting to casting, location scouting to post-production finesse, each step is a pivotal gear in the grand machine of TV advertising. Understanding and mastering these elements isn't just good practice; it's what sets apart the great ads that carve themselves into public consciousness. So, let's dive into the world of TV ad production, where creativity meets technical process and your message transforms into an engaging story on the small screen

Important considerations

Smart budgeting is key. It determines everything from casting to locations, and even the quality of production. Plan for every £ and expect the unexpected.
The right actors can elevate your ad, making it relatable and memorable. Select talent that embodies your brand's values, narrate its story and resonate with your target audience.
The backdrop of your ad sets the stage for your story. Whether you're on location or in a studio, the setting should align with your ad's theme and appeal to your audience.
TV advertising tells your potential client that you are a safe choice -  it communicates that you believe in your product or service and are willing to invest. If you are selling a premium product - it has to look it!
TV advertising is expensive, but it is worth investing that little bit more in good camera, lighting, and sound equipment as well as set, styling and wardrobe. High production values can significantly boost the credibility and impact of your ad.
This is where the magic happens. Post is the transformative phase that elevates raw footage into a polished and captivating final product. Its significance lies in enhancing the narrative flow, employing visual effects and sound design, refining color grading, and preparing media for distribution. Skilful editing, visual effects, and sound design are crucial in crafting a polished final product that resonates with viewers.
It’s a condition of UK broadcaster licences that all advertising in broadcast media should not mislead, cause harm or offend. Your TV advert will need to be cleared, a process we can guide you through to avoid costly errors or delays. This process needs to start early as creative is developed.
Work with experts like Aspect to plan carefully where and when your ad will air. Timing and placement are crucial for maximizing reach and impact. By focusing on these areas, you can create a TV ad that not only looks and sounds great but also effectively communicates your message to the intended audience.

The Process

Let’s explore the process of making a successful and memorable tv commercial. From finding the right tv ad agency, to concepting, creative and production there are a few key steps in the journey….
Planning: Let's talk strategy
Concept Development
Pre Production
Post Production

Final Flourish

There you have it - the whirlwind tour of creating a TV ad that’s sticks in your memory. From the strategic mapping of media planning to the creative zest of concept development, the right tv ad agency will be able to turn bold ideas into unforgettable screen moments. Tempted? Why not get in touch?

Testing and Measurement

Let's unpack cost measurement and common tv testing techniques, critical factors that ensure your advertising £££'s deliver ROI

From gorillas banging drums to horses thundering over waves, we all have TV adverts that live deep in our memories. That’s because, when done with a flair, TV ads can create pure magic.

Learn more about online video advertising which is highly efficient with precision targeting options and data-driven analytics

I got lucky

Said no gold medallist ever.