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TV Commercials
Media Buying


Media Buying: The Art of Securing Prime Spots

We're zeroing in on a crucial aspect of TV advertising: media buying. Think of it as the chess of the advertising world—strategic, nuanced, and absolutely vital for clinching your marketing victories.

Understanding the Landscape

Media buying is the craft of snagging the perfect slots for your TV commercials. Picture the TV schedule as a vast game board, each slot an opportunity to capture your audience's attention. The mission? To strategically place your ad when your target demographic is most engaged.

The Strategy

This isn't a simple game of chance. Successful media buying hinges on a comprehensive understanding of viewer habits, program ratings, and what the competition's up to. Whether your audience gravitates towards late-night comedy or prime-time drama influences your move. The right choice can make all the difference.

Negotiation Skills

At its core, media buying is also an exercise in sharp negotiation. TV slot prices aren't set in stone—they're part of a dynamic market where your bargaining process can unlock substantial savings. The aim is to maximise impact while minimising costs, a balance that requires both finesse and insight.

Testing and Measurement

Let's unpack cost measurement and common tv testing techniques, critical factors that ensure your advertising £££'s deliver ROI

From gorillas banging drums to horses thundering over waves, we all have TV adverts that live deep in our memories. That’s because, when done with a flair, TV ads can create pure magic.

Learn more about online video advertising which is highly efficient with precision targeting options and data-driven analytics

I got lucky

Said no gold medallist ever.