Nationwide.
The Scarf.
+3.1m
campaign views online
2015
5th most recognisable
tv advert
tv advert
![](https://cdn.prod.website-files.com/624abc99aa49c14f336dc7a1/627cdfb7d1c852f986004930_video-content-agency-Nationwide-TVC-Still-04.jpg)
The Mission.
Make it emotional.
Nationwide is one of the UK’s oldest high street building societies. But after years of TV advertising that focused heavily on their products they needed a campaign that would put heart and soul back into the brand and give them a more human voice again.
The scarf TVC hit the emotional highs we were so hoping for and delivered a message that aligned so perfectly with our mutual proposition. We couldn’t be happier with the result.
Paul Hibbs, Director of Advertising
Nationwide Building Society
The Results.
Campaign views online
+3.1m
5th Most recognisable TV Advert
2015
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