We love our city. And we know that Bristolians feel deeply connected to it. So we set about asking people what they love about Bristol. Unsurprisingly, the answers were all very similar. But like all places, there is another side that people tend to avoid – the side that the homeless encounter.
By running the positive, relatable audio over footage of the not-so-beautiful aspects of Bristol, we created a powerful, emotionally-impactful dichotomy that functioned as a real eye-opener for our proud and caring community, motivating them to help resolve this unbalance.