Totaljobs Group Ltd asked Aspect to run a campaign for one of their properties Caterer.com. The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey.
The campaign had to hit the right marks with these videos. They had to look really good, be concise, have a tinge of controversy but most of all they had to be funny. The campaign had its own domain (littlegordon.com) and was enormously successful in being shared.