1. Determining your Audience
Establishing your intended audience and objectives is crucial at the planning stage, before we begin scripting your training video. Whether you are creating an internal or an external training video, you will need to ascertain early on what, if any, prior knowledge or experience your audience will have.
2. Green Screen, Animation and Screen Capture
By using a green screen we are able to layer animation behind a real presenter. This allows us to create a backdrop that uses your brand’s colour pallet, whilst using animated characters, diagrams, visual devices or metaphors to explain difficult concepts or stages. Many training videos will revolve around a specific piece of software and screen capture allows us to show that directly. This allows you to show the viewer individual functionality or features, with the presenter carefully going over each stage or process.
3. Choosing a Presenter or Trainer
Training videos usually need a presenter or voice over to walk the viewer through whatever it is they’re going to be learning. If you’re going to be using a senior member of staff with specific experience then they will need to be booked in advance and available when everyone else is. It can often be quite a challenge pinning these staff members down to a day that suits everyone. It’s also important they can communicate information in a clear and concise manner, without speaking too fast or slowly.
4. Creating Interactive Training Videos
Depending on what you are trying to achieve, our development teams in Bristol and London will often advise you to include a degree of interactivity in your training film. This makes the viewer feel in control of the experience, allowing them to work at their own pace.