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Why 

Why Aspect?

As a video production agency we have produced hundreds of testimonial videos all over the world. Our video production services include scripting, shooting, editing, motion graphics and delivery. The most important element in producing video testimonial is capturing a genuine, honest and credible account from your client or customer. Whoever we’re interviewing we always strike the careful balance between scripting (in the form of carefully worded questions) and allowing the subject to answer in his or her own voice…

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Typical Creative Ingredients in a Testimonial Video

1. Finding an Interviewee

Perhaps the most important element to creating a successful testimonial film is picking a convincing interviewee. Depending on the degree of choice you have, it’s always best to work with a client or customer who is confident speaking in front of a camera but still comes across as natural and down to earth. It also goes without saying that they should be happy with the service or product you have provided.

2. Capturing Genuine Testimonial on Film

When planning a testimonial video it’s always best to avoid the temptation to fall back on a script as this will probably come through in the interviewee’s responses, eroding any sense of authenticity you are trying to create. Instead our producers will sit down with you and prepare a series of questions and message prompts that can be shown to the interviewee beforehand as a memory aid. This will also help to avoid undeveloped or disjointed answers.

3. Supporting Footage in a Testimonial Video

It’s important that your testimonial film isn’t just one long interview or series of interviews. Our creative teams in Bristol or London will bring their own creative expertise to bear, applying a variety of cutaways and effects to break up the testimonial and keep your audience engaged. The style you opt for will depend upon the nature of your industry, your brand identity and the environment we’re filming in. We can also use graphical effects like kinetic typography and camera effects like downing the lens to create a distinct visual flair to your testimonial video.

4. Creating a Narrative in your Testimonial Film

At the planning stage it’s important to map out your key objectives. From this we can establish a clear narrative structure. In testimonial films this is broken down into three parts with your interviewee describing their challenges or needs to begin with, before going onto explain how your product or service or product met these challenges, possibly going into some detail on functionality and features. The testimonial film will then end with the interviewee talking about the benefits to their business and how happy they were with your product or service.

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Testimonial Video Examples

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Benefits of a Testimonial Video Production

Testimonial Videos are far more Powerful than written Testimonials

The power of video to present genuine testimonial puts written testimonial in the shade. By putting your customers or clients in front of a camera you can build a sense of real credibility and genuine opinion that will help reinforce your own marketing claims and build real trust in your company’s offering.

Capture Genuine Feelings and Sentiment

By replacing ‘marketing speak’ with unscripted commentary from real customers you are creating a sense of independence that other marketing can’t come close to. The more candid and the less ‘salesy’ your interviewees come across the more likely you can overcome any inherent consumer scepticism and generate trust that ultimately converts to enquiries and sales.

Put your Product’s and Service’s Benefits in Context

Testimonial video allows you to put your products, as well as their benefits, in context by showing them in the hands of your actual customers. This allows you to showcase your products in action. With service based offerings you can use graphics or stats to show tangible results to back up interviewee claims.

Testimonial Film works well across a range of Platforms

Testimonial videos should form an essential element of your Hub content as defined by YouTube’s Help, Hub, and Hero model of content marketing. As such they can be promoted across a variety of online and offline platforms. Websites are the perfect place to host your testimonials but so too is your YouTube channel and other social media platforms. Testimonial videos can also seriously increase the click through rates of your email marketing campaign and are perfect for use in presentations and proposals.

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Watch-outs and Considerations when Producing a Testimonial Film

There are many considerations to bear in mind when planning a testimonial film. Key to its success will be choosing and coaching your interviewee.

  • It’s essential to avoid ‘marketing speak’ and try to guide your interviewee into substantiating the claims made in your own marketing. The more genuine and unscripted they can come across the better.
  • Avoid letting your interviewee go into too much technical detail and try to get them to talk more about the benefits they got from your product or service and if possible back this up with specific examples.
  • Whilst you shouldn’t mention the competition by name, it always helps if your interviewee can acknowledge how your product or service beats the competition.
  • When picking an interviewee, always look to find someone your audience can relate to. Avoid interviewing people who might come across as eccentric on camera. Whilst your interviewee should be confident in front of a camera, they need to come across as natural, human and down to earth.
  • As a film company we never use scripts when it comes to shooting testimonial videos. Instead our production teams in either Bristol or London will sit down with you to discuss the broad areas or points you want the interviewee to cover in their responses. This should tie into your established core marketing objectives.
  • Location is not only important to the overall look and feel of the testimonial film but essential if you want to portray the right kind of message. We will always look to avoid stuffy boring looking meeting rooms in favour of a more interesting or eye catching location if relevant.
  • You may want to include multiple interviewees in your testimonial video and this can involve a lot more pre-production planning to make sure everyone is available on the same day or filming multiple shoots in multiple locations, which can significantly increase the budget.
  • Any marketing message in a testimonial film has to be subtly interwoven into the interview itself, without ever coming across as salesy. That being said a simple CTA at the end of your testimonial video to direct viewers to a landing page to find out more can drastically increase conversion rates if done right. This will also help us measure success during the activation stage.
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To understand both how we work and see an overview of the types of work we do please take a look at our showreel and expertise pages. We’d love to hear from you and learn more about the projects you have in mind and how we might help.