Testimonial Videos are far more Powerful than written Testimonials
The power of video to present genuine testimonial puts written testimonial in the shade. By putting your customers or clients in front of a camera you can build a sense of real credibility and genuine opinion that will help reinforce your own marketing claims and build real trust in your company’s offering.
Capture Genuine Feelings and Sentiment
By replacing ‘marketing speak’ with unscripted commentary from real customers you are creating a sense of independence that other marketing can’t come close to. The more candid and the less ‘salesy’ your interviewees come across the more likely you can overcome any inherent consumer scepticism and generate trust that ultimately converts to enquiries and sales.
Put your Product’s and Service’s Benefits in Context
Testimonial video allows you to put your products, as well as their benefits, in context by showing them in the hands of your actual customers. This allows you to showcase your products in action. With service based offerings you can use graphics or stats to show tangible results to back up interviewee claims.
Testimonial Film works well across a range of Platforms
Testimonial videos should form an essential element of your Hub content as defined by YouTube’s Help, Hub, and Hero model of content marketing. As such they can be promoted across a variety of online and offline platforms. Websites are the perfect place to host your testimonials but so too is your YouTube channel and other social media platforms. Testimonial videos can also seriously increase the click through rates of your email marketing campaign and are perfect for use in presentations and proposals.