1. Using Screen Capture in Software Demo Video
An almost mandatory component of software demonstration videos is the use of screen capture. Screen capture has the potential to be quite dull, so it’s important to consider ways to lift the content to bring your software to life and highlight its key features. Don’t just settle for static screen capture, video can bring the product to life with the power to zoom in, pan and transition from linear to 3 dimensions.
2. Using Green Screen in Software Demo Video
Green screen technology allows you to take an on-screen presenter and drop them into any animated surroundings you wish. This allows you to create continuity through a constant human presence on screen, whilst using animations and screen capture to explain key concepts and software features. Green screen also allows you to create fluidity between concepts and sections by visually responding to the voiceover to create a visual narrative. Through the use of colour palette and graphical styling, green screen can also allow you to stamp your own distinct brand identity on your software demo.
3. Adding Additional Graphics
In addition to screen capture adding tailored 2D or 3D graphics to set the stage, your video can use brand assets or animation to help the viewer visualise more abstract concepts such as data flowing through networks, represent statistics and use metaphor to highlight ideas and selling points. All of this allows you to create your own unique style and approach.
4. Working with Presenters and Voiceovers
A key challenge for many software providers is to bring their product to life and make it more human. More often than not software demo videos feature a presenter or voice over in order to appeal to both visual and oral learners. This allows you to create a compelling narrative that will anchor the viewer, engaging and grabbing their attention, before going onto demonstrate your product’s features. By using an on-screen presenter you can also present a more human side to your company.
5. Taking an Interactive or Modular Approach
To help maintain engagement your software demo could also have a modular structure whereby you create short video chapters that demonstrate and explain individual aspects of your software. This can help bridge the sometimes conflicting objectives of promotion vs. training that software demonstrations often struggle with.
6. Be Different with your Software Demo Video
There are lots of software demonstration videos out there with lots of innovative ideas. Take a look at how both your competitors and companies in other industries tackle this and then look at what you want to achieve using these creative ingredients.