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Product Videos with Aspect

From script to screen, Aspect offers a complete product video production services, including in-house creative, camera, post production, CGI, animation and motion graphics. But we don’t stop there. If you’re looking to create a series of product video assets, we can also help you to develop a video strategy and a video activation plan to make sure the right people see your content. If you have a specific brief you’d like to discuss, then it would be great to hear from you.

CONTACT US
to discuss your brief

0117 930 4613

0203 006 1180

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Typi

Typical Creative Ingredients in a Product Video

1. CREATIVE APPROACH TO PRODUCT VIDEO

There are a huge number of creative approaches we can take when it comes to a product video production. Our Bristol and London creative teams will creatively answer your brief and develop ideas that meet your key marketing and brand objectives.

2. BACKDROP AND SETTING

Setting your product video in ‘real world’ context or a more abstract ‘virtual environment’ will achieve different things. We can shoot on location in a ‘lifestyle’ setting that helps make product benefits tangible. Alternatively you could opt for a green screen or studio shoot, which gives you the flexibility to introduce different backdrops, animation, text and motion graphics.

3. WORKING WITH PRESENTERS WHEN SHOOTING PRODUCT VIDEOS

It’s often important to humanise your product video. This can be achieved by using a presenter or voice-over narrator. Casting is key in getting the right tone for your video and brand. A presenter is an engaging means of guiding the viewer through product features and benefits in a natural and easy to follow way.

4. CONSIDER ANIMATION?

Animation and Explainer Videos has the power to make your product more tangible and bring to life abstract or complex concepts that would otherwise be impossible to convey. This is perfect for non-tangible products like software, cloud based services, or showing internal biological or chemical interactions with pharmaceutical or medical products. Animation can even be used to create cross sections of your product, breaking it into its component parts to show its internal workings.

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EXAM

EXAMPLES OF PRODUCT VIDEOS

Samsung

‘Smartmove NYC’

‘Smartmove NYC’

How do you give a voice to consumers while staying true to the brand message? Samsung Mobile asked Aspect to help promote their new flagship devices, the GALAXY Note 3 and GALAXY Gear.

Adva

Advantages and Benefits of Creating Product Videos

CONTEXTUALISE YOUR PRODUCTS WHILST BUILDING BRAND IDENTITY

Video allows you the power to contextualise your product by demonstrating it in real life situations. Not only does this allow you to showcase your product in action, but it also gives you the opportunity illustrate the key benefits it brings the end user. Video also allows you to really express your brand identity through setting, props, scripting, colour palette and a host of other stylistic and design elements.

CONTROL THE COMPLEXITY OF YOUR PRODUCT VIDEO

Whether conveying feature highlights, or an in-depth review, product videos give you the versatility to control the level of detail and messaging around your product. By employing a variety of techniques to suit the style of your product video, such as slow-mo, live footage, animation and on screen text, you can create content that is as specialised or as broad in its appeal as you need it to be.

PHOTOGRAPHY AND VIDEO PACKSHOTS

As a film production company we can also combine photography stills during the video shoot, adding extra value and taking advantage of the shoot set up. This could give you additional assets, with a series of professional shots that you can use in your online and offline marketing. We can also produce 360˚ video packshots, helping to drive ecommerce sales and create a more experiential online retail experience.

PRODUCT VIDEO WORKS ACROSS A RANGE OF MARKETING CHANNELS

The variety of platforms and potential uses for product videos during the market activation stage is huge. From training staff to online video banner advertising, you can create a reusable and versatile resource with a long shelf life. You could even create a modular format around your product videos, allowing you to use platforms like YouTube or a tailor made microsite in which users can browse your products and see them in action.

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CONTACT US
to discuss your brief

0117 930 4613

0203 006 1180

"Watc

"Watch-outs" and Considerations when Making Product Videos

There are many factors to take into consideration during the planning and creative stages of a product film.

  • What is the objective of your product video? Are you trying to sell your product or talking more specifically about its functionality and what it can do? Before we present your product as the ‘solution’ we first have to define the ‘problem’
  • Are you targeting a captive audience or are you trying to hook in the casual browser with an enticing and exciting film? This may have a significant bearing on the marketing channels we target in the activation stage.
  • How much complexity is needed and how will you present more abstract or technical information without your audience tuning out? Is your audience tech savvy or do you need to explain things in layman’s terms?
  • If you are going to use a presenter, should you opt for a member of your own staff or hire a professional? If you decide to use a non-professional then how comfortable are they in front of a camera? The last thing you want is a case of stage fright on the day.
  • It’s important to be careful with product video running time. Consider who’s watching it and in what setting. If it’s too long you risk people tuning out. You should also avoid overloading the viewer with too much information in a short space of time though, as this can be equally off putting.
  • Our Bristol based production crew can control a lot of things but they can’t control the weather. If we’re going to be shooting outside then this will become a big factor. The time of year we shoot will also be a big consideration on things like lighting and hours of daylight.
  • No one knows your product as well as you do, so whilst we don’t expect you to put the script together yourselves, it can help save a lot of time and money if you can write a draft script that we can then edit and tweak to fit with the overall tone of the product video.
  • Will you be requiring additional photography during the shoot? If so it’s important to factor this into the budget and plan enough time for our photographer to get a good number of shots.
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To understand both how we work and see an overview of the types of work we do please take a look at our showreel and expertise pages. We’d love to hear from you and learn more about the projects you have in mind and how we might help. Get in touch today.