1. Choosing an Animation Style
There are a huge number of styles and animated techniques you could employ in your video. From simple cell animation to computer generated imagery (CGI), the best approach will depend on your key marketing objectives and brand identity, which we will establish in the planning stage.
2. Transitions in Motion Animation
The magic of animation allows you to seamlessly transition from one scene to another, creating a sense of continuity between individual ideas, themes and propositions. By playing with camera angles and perspectives we can travel in and out of imagery and track individual elements that lead the viewer into different settings and scenarios. The power of animation allows you to do all of this in one seemingly seamless take.
3. Text and Typography Animation
Text can be animated and presented on screen to correspond with the spoken word of a voiceover. Often elements of voiceover text are put on screen to emphasise certain key words or sentences. Kinetic typography allows animators to really play and build upon this technique by twisting, rotating, spinning and animating elements of text to really drive home the message.
Choosing a Voiceover Artist for your Motion Animation
Most animations utilise a voiceover to accompany the animated video as it unfolds. This creates a narrative that drives the viewer through the animation and gives context to what is unfolding on screen. Accent, tone and delivery of the voiceover artist all contribute to the overall feel of the finished film.
Animated videos are often set to music and contain sound effects. These are crucial design elements that add to the overall feel and style of the film. With recording studio capabilities, we can put together soundtracks and sound effects that will really set the tone and bring the animation to life.