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MAKI

MAKING A DRTV COMMERCIAL WITH ASPECT

We work within a range of budgets for both creative agencies and direct clients, and take care of the entire DRTV production process…From idea generation, script development and shoot all the way through to post production, motion graphics, animation, multi-versioning and broadcast finishing.

Unlike many DRTV Production companies – we have our own full in-house creative department, crew and post-production teams. And our wider experience in video marketing means we can advise and shape a Video Content Strategy that delivers across the entire customer sales journey. If you have a specific brief you’d like to discuss, please get in touch.

CONTACT US
to discuss your brief

0117 930 4613

0203 006 1180

GET 

GET MORE FROM YOUR DRTV AGENCY

When you harness a DRTV commercial and place it at the heart of a campaign, there are many opportunities to create additional marketing collateral.

We help our clients to achieve huge production efficiencies – capturing multiple assets from the main DRTV production that sit across the full Help, Hub, Hero content spectrum. Whether that’s additional product packshots, 6K still grabs or cut-downs for social media channels, we make budgets go further and work harder.

WE A

WE ARE A "FULL SERVICE" DRTV AGENCY

Unlike many traditional production companies – our creative and accounts team can guide you through the entire process of planning, executing and delivering your DRTV ad. Depending on your requirements, we offer…

CONTACT US
to discuss your brief

0117 930 4613

0203 006 1180

DRTV production - understanding your audiences
UNDE

UNDERSTANDING YOUR AUDIENCE

  • Audience personas and profiling – who are you targeting and what do they care about?
  • Consumer buying behaviours – what are the potential barriers to entry, hot buttons and opportunities to influence decision making on the customer journey.
DRTV agency strategy and media planning
STRA

STRATEGY & MEDIA PLANNING

  • Media planning – working with our media partners we can best schedule, place and monitor your DRTV ad in the most impactful and economical way.
  • Video Content Strategy – if appropriate, how can other video content support and build on your DRTV campaign? What assets can we leverage at different stages of the customer life cycle?
  • Online and digital activation – what supporting online assets can we deploy to extend the life and reach of the campaign? How can we reach and engage your target audience across different social channels?
Video Production Services - Pre-Production
Crea

Creative Development

  • 6 full time in-house Creatives
  • Can develop existing creative or offer original idea generation.
  • Treatments / script writing / storyboards / animatic
  • Creative direction – guarding and maintaining the shared creative vision from script to screen.
Video Production Services - Studio Shoot
VIDE

VIDEO PRODUCTION SERVICES

  • Studio shoots – from fully art department designed set builds to green screen and set-extensions.
  • Location shooting – global experience shooting in different environments around the world.
  • Licenced drone pilots
  • Casting – briefing agents, managing the casting process, taking care of release and buy out.
DRTV post-production
Post

Post-Production

  • In-house post production team
  • Editing
  • Motion graphics and Animation
  • 3D / CGI / set extensions
  • Colour grading
  • Sound design, music & mix
Video Production Services - Editing Department
Mult

Multi-Versioning

  • Versioning and re-versioning of your DRTV ad in a cost effective way.
  • Tracking the performance and response to your ad with the agility to make changes, build on success and maximising effectiveness.
  • We make it simple and flexible when creating versions with targeted call-to-actions, priority hygiene messaging, and cut-downs of varying lengths.
  • We can also help you re-version content for online success – playing to the strengths and parameters of different social channels.
Video Production Services - Colour Grading
Fini

Finishing

  • Finishing for broadcast – handling Clearcast approval process, and the distribution of playouts to stations and issue of copy instructions.
EXAM

EXAMPLE DRTV PRODUCTIONS

Teletext Holidays Related

Teletext Holidays

‘Teletext’

‘Teletext’

Teletext Holidays asked Aspect to develop a campaign to support the Teletext Holidays brand in peak trading. The ad has had numerous re-runs which has outperformed all expectations with customers being quoted as saying they loved the miniaturisation concept and its “short, sharp, slick” production’.

DRTV Meadowhall Christmas DRTV Campaign

Meadowhall

‘Christmas TV Commercial’

‘Christmas TV Commercial’

Meadowhall is the eighth largest indoor shopping centre in the UK and asked Aspect to create an engaging and memorable Christmas TV commercial. The commercial needed to resonate with Meadowhall’s key point of difference, which is around the very many great shops all in one place. There really is something for everyone at Meadowhall – the variety and quality of brands all in one place.