It’s the filming technique that everyone’s talking about. But what makes this view of the world so engaging to audiences? Like flying itself, filming from the air gives you incredible creative freedom. Once minute you can be flying alongside a steam engine seeing a closeup of a passenger sipping tea, the next minute you might be hundreds of feet in the air as the train winds through a dramatic mountain landscape. With aerial filming really anything is possible. In the past audience’s experiences of aerial photography were generally limited to dramatic Hollywood action sequences or big budget TV commercials.
However the explosion of drone technology in recent years had made many of these techniques available to a far wider audience. The latest family of drones are able to capture great quality, high resolution images in many different environments, including in areas that are inaccessible or difficult to reach. Aerial photography also presents a great opportunity for brands to elevate the production quality (and consumer engagement) of their video content at limited extra cost.