The shift from interruptive advertising to the creation of video branded content that audiences’ value and actively seek out is a game changer. Branded Content should satisfy a specific need or reflect an audience’s passions and interests. The creation and production of engaging branded content is not enough. A proper branded content strategy and a robust activation plan is what it takes to get your content seen by all the right people in all the right places.
To support the release of Taylormade’s 2017 product range, they asked us to produce an engaging piece of branded content that demonstrated use of the M range clubs and also delivered on the global comms’ positioning statement ‘The Best Just Got Better’.