The shift from interruptive advertising to the creation of video branded content that audiences’ value and actively seek out is a game changer. Branded Content should satisfy a specific need or reflect an audience’s passions and interests. The creation and production of engaging branded content is not enough. A proper branded content strategy and a robust activation plan is what it takes to get your content seen by all the right people in all the right places.
Delivering a viral smash to engage audiences
To support the release of Taylormade’s 2017 product range, they asked us to produce an engaging piece of branded content that demonstrated use of the M range clubs and also delivered on the global comms’ positioning statement ‘The Best Just Got Better’.
