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Making a Brand Video with Aspect

Aspect is a specialist Video Marketing Agency. We work with a variety of clients from around the world, through the entire process of planning, creative idea generation, scripting, to full video production and post production. As well as the creative task of bringing your brand to life, we also strive to understand your strategic objectives and can help you activate your brand video so it effectively reaches your target audience. Please get in touch with the agency if you have any questions or a specific brief you’d like to discuss?

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Typi

Typical Creative Ingredients in a Brand Film

1. FIND THE RIGHT BRAND VIDEO STYLE

There is a vast choice of creative approaches when it comes to a brand video production. From cinematic actor led narratives, presenters and narrators to animations and visually bold expressions. The right approach will depend on your budget and setting the right tone and feel for your brand.

2. WORKING WITH ACTORS

If you do opt for live action filming then using actors or models is a great way to humanise the video and allows us to start telling genuine stories. Stories are often the most compelling ways to communicate the intangible aspects of your brand.

3. USING VISUAL METAPHORS IN BRAND FILM

Again – when expressing a brand value or virtue – the use of visual metaphors can communicate these ideas without the need for a literal interpretation. This is also an opportunity to create stand-out original content – that has a unique identity.

4. FINDING YOUR PERFECT BRAND FILM SOUNDTRACK

Music is one of the most important production ingredients in a brand video. When used alongside a strong narrative, music has the power to create an emotional response. For this reason, many brand films won’t contain dialogue at all, with the soundtrack taking the lead.

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Bran

Brand Video Examples

Bran

Brand Video Examples

SES

‘Brand Film’

‘Brand Film’

SES is the world’s largest satellite media broadcast platform broadcasting over 7,300 TV channels covering 99% of the world’s population. SES asked Aspect to create a new corporate image film to help position the company as an industry leader on a global scale.

City University

‘This is City’

‘This is City’

As one of the top 20 universities in the UK, City, University of London wanted to create a brand film which brought to life their proposition to strive to continually improve research quality and intensity, while maintaining focus on the employability of graduates.

Shangri-la Food and Beverage

Shangri-la

‘The Table’

‘The Table’

We were asked to create an aspirational hero film to visually bring to life the proposition of Shangri-La’s new food and beverage program, The Table, to inspire viewers to discover more.

Adva

Advantages and Benefits of using Brand Film

CREATE A LASTING IMPRESSION WITH BRAND VIDEO

Brand Videos evoke a strong emotional response or feeling in the viewer. Inspirational, poignant and thought provoking content can leave a far more lasting impression than just presenting your audience with information about your brand.

BUILD YOUR BRAND

Building your brand is about creating a sense of who you are and what you stand for and video is without doubt the most powerful medium with which to achieve this. Video has the unique ability to combine powerful or meaningful moving imagery with the all the richness of a beautiful or evocative piece of music. Whether it’s the nostalgic reminiscing of an elderly couple set to classical music or fun-loving teenagers dancing to electronic beats, brand film can distil the essence of how you want to project your brand in just 90 seconds.

A VARIETY OF DELIVERY CHANNELS

Brand films can be used across a number of delivery channels or settings. As a showcase of your company you can take the opportunity to play it in your office reception, at conferences, trade shows, internal celebrations and even company events. The marketing potential of online brand video is huge as well. Hosting your brand film on your website, as well as on your YouTube and Vimeo channels, will allow you to capitalise on your online present to build brand identity

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CONTACT US
to discuss your brief

0117 930 4613

0203 006 1180

Watc

Watch-outs and Considerations when Producing Brand Films

There are some key considerations you’ll be asked to make when you engage with a video production agency. Many of these need to be addressed before the creative process can begin:

  • Do you want to evoke the spirit or ethos of your company, the attitude of your staff or something more abstract like a mood or a feeling you want to associate with your brand?
  • What’s you budget? Are your expectations realistic? If not then there may be alternative ways of achieving the same emotional effect without a hugely expensive production shoot.
  • What kind of music do you want to use? If you have something specific in mind then this could potentially inform the whole creative process. The timing is also important, as typically a 90 second brand film will play out to one track.
  • You should always avoid the temptation to include any information about your products or services in your brand film. The only thing you’re trying to sell is an image of your brand.
  • Are there other brands out there you admire? This doesn’t mean you want to copy what they’ve done but this can be a useful source of inspiration and may help you boil your brand identity down to a single emotion or feeling.
  • Are there any barriers or misconceptions you face? Brand film can allow you to tackle preconceptions about your brand or your industry sector head on by putting your brand’s ethos and corporate responsibility centre stage.
  • Have you got buy in with the production agency on your approach? Clear and effective communication between you the client and us the film production agency is extremely important when it comes to creating brand films. We need to know that you are on board with the broader picture before we begin developing a concept and begin scripting.
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To understand both how we work and see production examples, please take a look at our showreel and expertise pages. If you have a specific brand video brief or any questions we’d love to help.