Top 6 Tips to approaching a Corporate Video Production - Part 1
Corporate videos will form a hugely important part of your content strategy and it’s important to have a video marketing agency that ‘gets’ your corporate culture and can translate it onto film.
1. Creating a strong and detailed brief is essential. This should show where the film sits in your overall marketing mix, key business and marketing objectives, intended distribution channels as well as an outline of your corporate branding and language.
2. Understanding how the area, division or product line fits into the wider corporate structure will help us craft the right approach to your business video. Is there a different brand look or feel to the wider corporate image for example. If working with a subsidiary or fairly autonomous business unit, is there to be tacit recognition of the parent company or will it be pushing for its own unique identity?
3. The scope and scale of making corporate films is often misunderstood and so it’s important to get a clear picture of your budget so we can come up with creative ideas that are realistic.