Working closely with Nationwide we helped them to take their above-the-line advertising in a new direction. We helped to develop this initial idea into a shooting script and creative treatment, then carried the TV Commercial all the way through to final production and delivery.
This striking advert tells the heartwarming story of a Nationwide employee’s quest to reunite a young father with a beloved scarf, and is the first execution of the brand positioning – people before money. It was voted as one of six most recognisable ads in 2015 and prompted a remake using knitted puppets for an award winning ITV commercial break.
The integrated brand campaign was launched via a YouTube takeover on 28th May 2015, supported by an extensive social media, digital and video campaign as well as press, cinema, owned and branch activity. The TV campaign broke with a 90’ launch advert within the final of Britain’s Got Talent. It reached new levels of engagement with the online versions drawing over 3,000,000 views.