Challenge
Accor, one of the world’s leading hospitality group and with more than 4000 hotels and over 35 hotel brands, was in the process of refreshing their corporate brand to reflect an ambitions, premiumization and innovation led spirt.
They needed a film that would encompass the spirit of this change.
Creative
Aspect devised a concept that brought to life our new identity by cleverly integrating the new Accor logo into the visual language of a film about the spirit of the new brand positioning.
This bold and beautiful concept avoided showcasing regular hospitality images, instead focusing on an attitude and a spirit of conquest.
Results
The film has delivered some incredible results for Accor:
- 19,240 mentions
- 9m impressions
- Won 3 Cannes Dolphins 2019
“We knew Aspect had something special. The results have been game changing for us”
Antoine Dubois, SVP Global Marketing Strategy