The Game Changer

Taylormade want to be the envy of their competitors with video being a key mechanism in positioning the brand as ‘easy to interact’ with for retailers, partners and consumers alike. They asked us to produce a filmed that positioned Taylormade as the go-to brand for custom fitting, showcasing their unique technology and customer experience.

In this piece of branded content we are introduced to the world of custom fitting through a series of interviews. However the unique visual style and cinematography elevates this film far beyond a traditional montage of ‘talking heads’. Here we present the Taylormade custom fitting experience in a dynamic and visually interesting way, whilst showing viewers the compelling reasons to get custom fitted.

The film was promoted through social platforms, including those of Justin Rose, as well as via additional channels such as email, on site, promotions and struck a chord amongst the golfing community. This film resulted in a huge perception shift of Taylormade Custom Fitting among both retailers and consumers alike, garnering significant exposure from trade and specialist golf media outlets.