Strategy
To support the release of Taylormade’s 2017 product range, they asked us to produce an engaging piece of branded content that demonstrated use of the M range clubs and also delivered on the global comms’ positioning statement ‘The Best Just Got Better’.
Creation
In this piece of content, we present the new product range in a fun ‘stunt’ that makes for an instantly shareable video. Capturing the imagination with a few ‘mischievous’ drones and superstar Taylormade golfer and all round nice guy, Sergio Garcia.
Activation
In under a day, the piece of content had views of more than 80k on Facebook and was retweeted by Sergio Garcia and superstar Welsh football player Gareth Bale, to his 11m followers. It has outperformed every other Taylormade branded content posted in the 12 months prior.