Stra
Strategy
To support the release of Taylormade’s 2017 product range, they asked us to produce an engaging piece of branded content that demonstrated use of the M range clubs and also delivered on the global comms’ positioning statement ‘The Best Just Got Better’.
Crea
Creation
In this piece of content, we present the new product range in a fun ‘stunt’ that makes for an instantly shareable video. Capturing the imagination with a few ‘mischievous’ drones and superstar Taylormade golfer and all round nice guy, Sergio Garcia.
Acti
Activation
- Best performing organic post of 2017
- 300,000 + organic views
- Won ‘Best Long Form Sports Content’ (AVA Awards 2018)