Whilst already being the biggest operator in the region, Marriott International has ambitious plans for growth in the Middle East and Africa. They asked us to create an inspirational destination film, a cinematic production which represents the seven growing tourism markets in the region by way of exploring the rich travel experiences it has to offer.
The region offers such diversity and yet people’s perceptions can often be reductive and simplistic. Many people will have preconceptions as to what they can expect to discover in this region. Even for travellers who feel they know this part of the world, there are opportunities to surprise them and challenge expectations.
The guest centric approach to this film with naturally observed human moments feel authentic yet grand and cinematic, whilst celebrating the diversity, from culture, cuisine, topography and architecture.
The film has been central to Marriott’s sales & marketing campaigns in the region and has been used across industry tradeshows and events. The film (and it’s many variants) has been used natively across social media platforms, travel blogs as well as on a microsite that has been built around the film and the markets represented within it.
We were asked to create a brand campaign to showcase Cass in an unexpected way – not just your average business school. And truly bring to life the Cass brand strap-line ‘extraordinary calling’. This film was central to a full online campaign. The results speak for themselves; with 1.4 million views in the first month, as well as great levels of engagement, across all Cass social platforms!
We were asked to create a series to introduce the wide range of unique brands within Accor. Each film needed to bring to life the individual brand positioning statements as well as communicate key data and insights relating to that brand in an interesting and engaging way.
Etihad Airways wanted to create a new inflight film to celebrate Etihad’s fashion partnerships and connectivity across fashion capitals worldwide. Runway to Runway was developed to draw parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight for Etihad guests.
