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P4T Episode 6:

Is being ‘liked’ really enough?

P4T E6: Is being ‘liked’ really enough?

Content marketers love getting likes. And hey, who doesn’t appreciate a bit of validation? But what do likes actually mean? What business value do they have? In this P4T episode we shine a light on our beloved metric and invite some healthy scepticism. Because while every measure has a place, we think we should be more ambitious.  Why target likes when we can drive action?

People involved.
  • Creative: Dave Watson
  • Author: Evelyn Timson
  • Editor: Steve Watson
  • Animator: Pedro Marquez
  • Sound Design: Tom Cornes
  • The Social Dilemma (Netflix)
  • The Simpsons: Banksy Opening Credits
  • The Addams Family
  • Anchorman
  • The Wolf of Wall Street
  • Brooklyn 99
  • Mad Men
  • Seinfeld
  • Despicable Me
  • Dumb and Dumber
  • Jingle All The Way
  • Planet of the Apes
  • Masterminds
  • Red Hot Riding Hood (Tex Avery)
  • The Office (US)
  • Happy Gilmore
  • The Office (UK)
  • Shaun Of The Dead
  • Mr Bean: The Movie
  • Mad Max: Fury Road
  • The Truman Show
  • Meet Joe Black
  • Captain America
  • Gladiator
  • The Cable Guy
  • Ned Rifle
  • Shaun The Sheep: The Movie
  • Rumble In The Bronx
  • “Cute Ticklish Peekaboo Kitten”: WTFnews540
  • Boogie Nights
  • Notting Hill
  • 11.22.63
  • There’s Something About Mary
  • Iron Man
  • Moonstruck
  • Pride and Prejudice (2005)
  • Ghost
  • Castaway
  • Gone With The Wind
  • Edward Scissorhands
  • My Best Friend’s Wedding
  • Jerry Maguire
  • Peep Show
  • Easy A
  • The Internship
  • Terminator 2: Judgement Day
  • Point Break
  • Cool Hand Luke
  • ‘Addicted To Love’ by Robert Palmer
  • ‘I Like It’ by Gerry and the Pacemakers
  • ‘Hello, I Love You’ by The Doors

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