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P4T E9:

Bring on the Feels

P4T E9: Emotional over Rational
Description.

We might think that our brand choices are largely rational. When asked about their purchases, people tend to cite reasons like price or product features. But research from behavioural science and psychology tells us that our choices are far less rational. It’s unconscious emotional and instinctive impulses that drive consumer decision-making.

People involved.
  • Creatives: Katie Scott & DAVE WATSON
  • Author: EVELYN TIMSON
  • Editor: Helena Garcia
  • Animator: Pedro Marquez
  • Sound Design: Tom Cornes
References.
  • Anchorman
  • King kong
  • Romeo + Juliet
  • The host
  • Prozac
  • Nation
  • The colour purple
  • Vampires kiss
  • Silver linings playbook
  • Unbelievable
  • Guinness - Wheelchair advert
  • Broad city
  • Spider-Man
  • Seven
  • Shopaholic
  • Juggernaut
  • The office US
  • Casablanca
  • Say anything
  • 10 things I hate about you
  • Pretty woman
  • Dirty dancing
  • Shrek
  • Moonlighting
  • Shaun of the Dead
  • The Princess Bride
  • Tarzan
  • Scooby-Doo
  • The Queen's Gambit
  • Euphoria
  • Fried Green Tomatoes at the Whistle Stop Cafe
  • Quantum of Solace
  • Hot fuzz
  • Grease
  • The Matrix
  • Quest for fire
  • The hunger games
  • Dumb and Dumber
  • The Lego movie
  • Gravity falls
  • The coloraturas of money
  • Risky business
  • Beetlejuice
  • Game of thrones
  • Punch Drunk-Love
  • Parks and Recreation
  • There's Something About Mary
  • Brüno
  • Semi Pro
  • Balls of Fury
  • Goodfellas
  • Birds Of Prey
  • Be cool
  • Lloyds bank - Epic Journey
  • Docmorris - Take care of yourself
  • Allegro - English for beginners
  • Boots - Christmas 2018
  • John Lewis - The man on the Moon
  • Saved by the bell
  • The artist
  • The Muppet Christmas Carol
  • Before sunrise
  • Before sunset
  • Before midnight
  • Brooklyn Nine-Nine
  • Euphoria
  • The Simpsons
  • On Becoming a God in Central Florida
  • The IT crowd
  • Elvie - Smart Tech for Smart Bodies
  • The Big Lebowski
  • Sunrise Superman
  • Enter The Dragon
  • Bonnie Tyler - Total Eclipse of the Heart
  • The Strokes - Bad decisions
  • Benny Goodman and girls - My head says yes but my heart says no
  • The Cranberries - Animal Instinct
  • Aerosmith - Sweet emotion
  • Heart - Straight on
  • Elvie, Eva Lazarus - Smart bodies

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