Fame, Feeling and Fluency

Brands that speak to us on an unconscious, emotive and intuitive level, often deliver on one if not all of the 3 big F’s. Fame, Feeling & Fluency. To state the obvious, few people choose brands based on extensive research and rational analysis. Instead, when choosing an app or a snack or a sanitary towel, we generally go with our gut. It’s what Behavioural Scientists call System 1 thinking. Prof. Daniel Kahneman says...

‘Intuitive (System1) thinking is not magical; something just ‘feels right’. Brands that really deliver on that gut-appeal System 1 level have a huge advantage over the competition. So let’s explore each of the 3 F’s in the video above...