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P4T Episode 4:

Using the classic story structure to define your brand

P4T E4: Using the classic story structure to define your brand
Description.

We’re all hard wired to understand stories, it’s part of what makes us human. But the key ingredients of a great story can be useful far beyond a screen play. Defining them at a brand level can also be invaluable in building an effective content strategy and engaging with audiences. This episode looks at how to build a story arc for your brand that clarifies your message and sharpens your appeal within your target audience.

People involved.
  • Creatives: Dave Watson & Tom Carroll
  • Author: Evelyn Timson
  • Editor: Hannah Squires
  • Animator: Pedro Marquez
  • Sound Design: Tom Cornes
References.
  • ELF
  • Matilda
  • Harry Potter
  • Charlie Chaplin
  • Citizen Kane
  • King Kong
  • Gladiator
  • Toy Story
  • Titanic
  • Wizard Of Oz
  • Nemo
  • Star Wars
  • Dove Advertisements

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